{
  "abstract": null,
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  "affiliations": [
    "Department of Management, Faculty of Economics and Business, Universitas Lamappapoleonro , ,",
    "Program of Entrepreneurshiαp, Handayani University , ,",
    "Department of Government Affairs and Administration, Universitas Muhammadiyah Yogyakarta , ,"
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      "name": "Muchlis Abbas"
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      "name": "Arnida Arnida"
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      "name": "Muhammad Younus"
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  "doi": null,
  "fulltext_url": "https://www.ncbi.nlm.nih.gov/pmc/articles/PMC13658568/?tool=EBI",
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  "language": "eng",
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  "pmcid": "PMC13658568",
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  "published": "2026-10-16",
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  "subjects": [],
  "title": "Artificial intelligence-driven personalization in digital marketing: effects on customer experience, purchase intention, and AI-supported managerial responsiveness",
  "title_text": "Artificial intelligence-driven personalization in digital marketing: effects on customer experience, purchase intention, and AI-supported managerial responsiveness",
  "type": "peer-reviewed",
  "updated_at": "2026-10-30T12:17:25Z",
  "url": "https://research.draconitic.com/paper/16y7dgepd5tm1",
  "venue": "Frontiers in artificial intelligence",
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}