{
  "abstract": "This article examines the transformation of the vertical format (9:16) from a marginal amateur practice into an institutionalized element of professional audiovisual production in the 2020s. Driven by smartphone-centric consumption through platforms like TikTok and Instagram Reels, a new aesthetic paradigm is increasingly penetrating traditional media. The research identifies four dimensions: the format's genesis within mobile media evolution; specific aesthetic features (Z-axis emphasis, accelerated editing, and intimization of communication); technological challenges in mobile-first production and distribution; and the systemic response from professional guilds and festivals. The study conceptualizes the vertical format as a core component of mobile algorithmic aesthetics. It argues that the imposition of vertical dynamics and rapid editing rhythms fosters a \"clip culture\" that impacts cognitive processes and signals a shift toward algorithmic governance. The findings confirm that the vertical format is a sustained factor transforming the mobile media landscape, posing complex technological challenges and profound ethical risks.",
  "abstract_shown": true,
  "affiliations": [
    "Kyiv National University of Culture and Arts",
    "Borys Grinchenko Kyiv Metropolitan University"
  ],
  "article_type": null,
  "arxiv": null,
  "author_total": 5,
  "authors": [
    {
      "affs": [
        0
      ],
      "name": "Igor Pecheranskyi"
    },
    {
      "affs": [
        0
      ],
      "name": "Tatiana Korzhova"
    },
    {
      "affs": [
        0
      ],
      "name": "Yaroslav Yatsevskyi"
    },
    {
      "affs": [
        1
      ],
      "name": "Vitalii Zhuhai"
    },
    {
      "affs": [
        0
      ],
      "name": "Volodymyr Mykhalov"
    }
  ],
  "bibtex": "https://research.draconitic.com/paper/1zkq7ryftyxgf.bib",
  "cited_by": 0,
  "doi": "10.5281/zenodo.23669584",
  "fulltext_url": null,
  "id": "1zkq7ryftyxgf",
  "issns": [],
  "landing_url": "https://zenodo.org/records/23669584",
  "language": "eng",
  "licence": "CC-BY-4.0",
  "licence_label": "CC BY 4.0",
  "licence_source": "article",
  "licence_url": "https://creativecommons.org/licenses/by/4.0/",
  "metadata_licence": null,
  "native_subjects": [],
  "openalex": null,
  "pdf_url": "https://zenodo.org/api/records/23669584/files/THE%20VERTICAL%20FORMAT%20IN%20MOBILE%20MEDIA.pdf/content",
  "pmcid": null,
  "pmid": null,
  "published": "2026-10-26",
  "publisher": null,
  "ris": "https://research.draconitic.com/paper/1zkq7ryftyxgf.ris",
  "sources": [
    {
      "first_seen": "2026-11-09T12:20:50Z",
      "native_id": "23669584",
      "source": "zenodo",
      "url": "https://zenodo.org/records/23669584"
    }
  ],
  "subjects": [],
  "title": "The vertical format in the structure of the mobile media ecosystem: aesthetic and technological challenges of algorithmic curation",
  "title_text": "The vertical format in the structure of the mobile media ecosystem: aesthetic and technological challenges of algorithmic curation",
  "type": "preprint",
  "updated_at": "2026-11-09T12:20:50Z",
  "url": "https://research.draconitic.com/paper/1zkq7ryftyxgf",
  "venue": "Zenodo",
  "versions": []
}