{
  "abstract": "A range of commercial actors actively shape how menopause is understood, experienced, and managed. While existing research highlights concerns about commercial influence, much less is known about how women themselves interpret, negotiate, and respond to these commercialized menopause environments. Using an online qualitative survey, this study explored the opinions of n = 362 Australian cisgender women (45-64 years) about the commercialization of menopause. Data were interpreted using a reflexive approach to thematic analysis, with three themes constructed from the data. (i) 'Commercialization as awareness raising, knowledge and choice'-in which women viewed the growing commercial interest in menopause as a positive development and evidence that women's experiences were being recognized. (ii) 'Profiting from gendered vulnerability'-where women felt that the rapid commercialization of menopause created at least some level of financial or emotional risk. They questioned whether commercial interests were genuinely motivated by concern for women's well-being, or financial gain. (iii) 'Navigating crowded menopause information environments'-in which women stated that the sheer volume of menopause content available online and particularly through social media platforms, often contributed to feelings of confusion, information fatigue, and disengagement. Commercial attention to menopause blurs the boundaries between information and marketing and shifts responsibility for navigating risk onto individuals. A critical approach to menopause must address the commercial systems that shape what women know, what they are encouraged to celebrate or fear, what they are invited to buy, and what forms of care and support are made available to them.",
  "abstract_shown": true,
  "affiliations": [
    "Institute for Health Transformation, Faculty of Health, Deakin University, 1 Gerringhap St, Geelong 3320, Australia.",
    "Harvard Chan School of Public Health, Boston, MA, United States.",
    "Jean Hailes for Women's Health, Melbourne, Australia.",
    "Department of Obstetrics, Gynaecology and Newborn Health, University of Melbourne and the Women's Hospital, Melbourne, Australia."
  ],
  "article_type": "research article",
  "arxiv": null,
  "author_total": 7,
  "authors": [
    {
      "affs": [
        0
      ],
      "name": "Samantha L Thomas",
      "orcid": "0000-0003-1427-7775"
    },
    {
      "affs": [
        0
      ],
      "name": "Simone McCarthy",
      "orcid": "0000-0003-2671-3511"
    },
    {
      "affs": [
        0
      ],
      "name": "Hannah Pitt",
      "orcid": "0000-0002-4259-6186"
    },
    {
      "affs": [
        0
      ],
      "name": "Katrina Wood",
      "orcid": "0009-0007-3797-7949"
    },
    {
      "affs": [
        1
      ],
      "name": "Tina D Purnat"
    },
    {
      "affs": [
        2
      ],
      "name": "Sarah L White"
    },
    {
      "affs": [
        3
      ],
      "name": "Martha Hickey",
      "orcid": "0000-0002-3941-082X"
    }
  ],
  "bibtex": "https://research.draconitic.com/paper/2n8qxh3tdfdjf.bib",
  "cited_by": 0,
  "doi": "10.1093/heapro/daag149",
  "fulltext_url": "https://europepmc.org/articles/PMC13685776",
  "id": "2n8qxh3tdfdjf",
  "issns": [
    "0957-4824",
    "1460-2245"
  ],
  "landing_url": "https://europepmc.org/article/MED/42905572",
  "language": "eng",
  "licence": "CC-BY-NC-ND",
  "licence_label": "CC BY-NC-ND",
  "licence_source": "article",
  "licence_url": "https://creativecommons.org/licenses/by-nc-nd/4.0/",
  "metadata_licence": null,
  "native_subjects": [
    [
      "openalex",
      "2712|Menopause: Health Impacts and Treatments"
    ]
  ],
  "openalex": "W7223117741",
  "pdf_url": "https://europepmc.org/articles/PMC13685776?pdf=render",
  "pmcid": "PMC13685776",
  "pmid": "42905572",
  "published": "2026-09-01",
  "publisher": null,
  "ris": "https://research.draconitic.com/paper/2n8qxh3tdfdjf.ris",
  "sources": [
    {
      "first_seen": "2026-10-30T12:19:57Z",
      "native_id": "MED:42905572",
      "source": "europepmc",
      "url": "https://europepmc.org/article/MED/42905572"
    }
  ],
  "subjects": [
    {
      "field": "medicine",
      "origin": "openalex:2712|Menopause: Health Impacts and Treatments",
      "subfield": "endocrinology-metabolism"
    }
  ],
  "title": "Australian women's perspectives on gendered vulnerability, commercial power, and resistance to the commercialization of menopause.",
  "title_text": "Australian women's perspectives on gendered vulnerability, commercial power, and resistance to the commercialization of menopause.",
  "type": "peer-reviewed",
  "updated_at": "2026-10-30T12:19:57Z",
  "url": "https://research.draconitic.com/paper/2n8qxh3tdfdjf",
  "venue": "Health promotion international",
  "versions": []
}