{
  "abstract": "Introduction: Despite being a party to the WHO Framework Convention on Tobacco Control, Japan continues to rely largely on voluntary self-regulation of point-of-sale (POS) tobacco advertising. We examined the prevalence of exposure to POS tobacco advertising and children’s observed and reported interest in such advertising in Japan.\n\nMethods: We analysed data from 6921 adults aged ≥18 years who lived with at least one child aged ≤12 years and participated in the 2023 Japan Society and New Tobacco Internet Survey. Weighted prevalence estimates were calculated using inverse probability weighting. Analyses were conducted stratified by adult participants’ tobacco product use status and sex.\n\nResults: Overall, 17.8% (95% CI 16.7% to 19.0%) of adults reported exposure to POS tobacco advertising in the previous 6 months, and 3.1% (95% CI 2.6% to 3.7%) reported observing interest in such advertising among children with whom they lived. Children’s observed interest was more frequently reported among current users of conventional cigarettes or heated tobacco products (6.4%, 95% CI 4.6% to 8.8%) than among those who had never used either product (2.0%, 95% CI 1.5% to 2.7%).\n\nConclusions: POS tobacco advertising exposure remains common in Japan, and young children are still exposed to tobacco marketing. Mandatory regulation of POS tobacco advertising should be implemented to protect children from early exposure to tobacco marketing.",
  "abstract_shown": true,
  "affiliations": [
    "University of Tsukuba Institute of Medicine, Tsukuba, Ibaraki, Japan",
    "Transborder Medical Research Center, University of Tsukuba Institute of Medicine, Tsukuba, Ibaraki, Japan",
    "Early Detection, Prevention, and Infections Branch (EPR), International Agency for Research on Cancer, Lyon, France",
    "Division of Population Data Science, National Cancer Center Institute for Cancer Control, Chuo-ku, Tokyo, Japan",
    "Division of Epidemiology, School of Public Health, Tohoku University Graduate School of Medicine, Sendai, Miyagi, Japan",
    "College of Nursing, School of Medicine and Health Sciences, University of Tsukuba, Tsukuba, Ibaraki, Japan"
  ],
  "article_type": "research article",
  "arxiv": null,
  "author_total": 5,
  "authors": [
    {
      "affs": [
        0,
        1
      ],
      "name": "Yukari Isaka",
      "orcid": "0000-0002-1955-7525"
    },
    {
      "affs": [
        2,
        3
      ],
      "name": "Kayo Togawa",
      "orcid": "0000-0001-6470-7775"
    },
    {
      "affs": [
        4
      ],
      "name": "Takahiro Tabuchi",
      "orcid": "0000-0002-1050-3125"
    },
    {
      "affs": [
        5
      ],
      "name": "Keito Tsuno",
      "orcid": "0009-0009-6446-5935"
    },
    {
      "affs": [
        3
      ],
      "name": "Kota Katanoda"
    }
  ],
  "bibtex": "https://research.draconitic.com/paper/4199gjp4ajhsv.bib",
  "cited_by": 0,
  "doi": "10.1136/bmjph-2026-005451",
  "fulltext_url": "https://pmc.ncbi.nlm.nih.gov/articles/PMC13735321/",
  "id": "4199gjp4ajhsv",
  "issns": [
    "2753-4294"
  ],
  "landing_url": "https://doi.org/10.1136/bmjph-2026-005451",
  "language": "en",
  "licence": "CC-BY-NC-4.0",
  "licence_label": "CC BY-NC 4.0",
  "licence_source": "article",
  "licence_url": "https://creativecommons.org/licenses/by-nc/4.0/",
  "metadata_licence": null,
  "native_subjects": [
    [
      "heading",
      "1506"
    ],
    [
      "heading",
      "Original Research"
    ],
    [
      "openalex",
      "2739|Smoking Behavior and Cessation"
    ]
  ],
  "openalex": "W7225148245",
  "pdf_url": "https://bmjpublichealth.bmj.com/content/4/4/e005451.full.pdf",
  "pmcid": "PMC13735321",
  "pmid": "42990799",
  "published": "2026-11-03",
  "publisher": "BMJ Publishing Group",
  "ris": "https://research.draconitic.com/paper/4199gjp4ajhsv.ris",
  "sources": [
    {
      "first_seen": "2026-11-09T12:21:01Z",
      "native_id": "PMC13735321",
      "source": "pmc",
      "url": "https://doi.org/10.1136/bmjph-2026-005451"
    }
  ],
  "subjects": [
    {
      "field": "medicine",
      "origin": "openalex:2739|Smoking Behavior and Cessation",
      "subfield": "epidemiology-public-health"
    }
  ],
  "title": "Exposure to point-of-sale tobacco advertising and children’s observed and reported interest in tobacco advertising: a cross-sectional study in Japan",
  "title_text": "Exposure to point-of-sale tobacco advertising and children’s observed and reported interest in tobacco advertising: a cross-sectional study in Japan",
  "type": "peer-reviewed",
  "updated_at": "2026-11-09T12:21:01Z",
  "url": "https://research.draconitic.com/paper/4199gjp4ajhsv",
  "venue": "BMJ Public Health",
  "versions": []
}