{
  "abstract": "Key takeaways\n\nA market research template is a pre-built study plan: the activities participants complete, such as interviews, surveys or short tests, with the questions already written.\n\nTemplates give teams speed with quality, a questionnaire that misses nothing and a solid starting point, even without a research methods background.\n\nThe five main types are interview, survey, user and product, market and customer, and mixed-method templates.\n\nDesigning a study with a template takes eight steps, from setting your goal to reviewing AI-powered analysis.\n\nTemplates work best when you define the objective first, edit the questions, check study settings and plan how you will use the findings.",
  "abstract_shown": true,
  "affiliations": [],
  "article_type": null,
  "arxiv": null,
  "author_total": 1,
  "authors": [
    {
      "name": "Terapage.ai"
    }
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  "bibtex": "https://research.draconitic.com/paper/emm5j8qhr70de.bib",
  "cited_by": 0,
  "doi": "10.5281/zenodo.23527900",
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  "id": "emm5j8qhr70de",
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  "licence": "CC-BY-4.0",
  "licence_label": "CC BY 4.0",
  "licence_source": "article",
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  "published": "2026-10-21",
  "publisher": null,
  "ris": "https://research.draconitic.com/paper/emm5j8qhr70de.ris",
  "sources": [
    {
      "first_seen": "2026-11-04T12:21:44Z",
      "native_id": "23527900",
      "source": "zenodo",
      "url": "https://zenodo.org/records/23527900"
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  ],
  "subjects": [],
  "title": "Market Research Templates: What They Are and How to Use Them to Design a Study",
  "title_text": "Market Research Templates: What They Are and How to Use Them to Design a Study",
  "type": "preprint",
  "updated_at": "2026-11-04T12:21:44Z",
  "url": "https://research.draconitic.com/paper/emm5j8qhr70de",
  "venue": "Zenodo",
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}