{ "abstract": "We study the asymptotic behaviour of fractional Gagliardo-type energies with a periodic, bounded and bounded away from zero coefficient depending on both variables, in the joint limit of vanishing fractional exponent $s\\to0^+$ and vanishing period $\\varepsilon\\to0^+$. Assuming without loss of generality that $\\varepsilon^{-2s}$ converges to some $λ\\in[1,+\\infty]$, we prove that the energies, rescaled by $s$, $Γ$-converge in the weak topology of $L^2(\\mathbb{R}^d)$ to a multiple of the squared $L^2$ norm, whose constant is given by an effective coefficient $a_λ$ defined through a cell problem. The coefficient $a_λ$ results from the competition between the averaging of long-range interactions, which drives the Maz'ya--Shaposhnikova limit, and the nonlocal energy of microscopic oscillations at finite range. It interpolates between the harmonic mean ($λ=1$) and the arithmetic mean ($λ=+\\infty$) of a coefficient obtained by averaging interactions ``at infinity''. The proof relies on Riemann--Lebesgue-type lemmas for singular kernels, on a blow-up argument for the lower bound, and on the logarithmic-scaling properties of the energies. The case $1