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Peer-reviewedCC BYFrontiers in artificial intelligence

Artificial intelligence-driven personalization in digital marketing: effects on customer experience, purchase intention, and AI-supported managerial responsiveness

  • Muchlis Abbas1
  • Arnida Arnida2
  • Muhammad Younus3
  • Eliza Meiyani3
  1. 1Department of Management, Faculty of Economics and Business, Universitas Lamappapoleonro , ,
  2. 2Program of Entrepreneurshiαp, Handayani University , ,
  3. 3Department of Government Affairs and Administration, Universitas Muhammadiyah Yogyakarta , ,
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Cite

BibTeXRIS
BibTeX
@article{abbas2026artificial,
  title = {{Artificial intelligence-driven personalization in digital marketing: effects on customer experience, purchase intention, and AI-supported managerial responsiveness}},
  author = {Muchlis Abbas and Arnida Arnida and Muhammad Younus and Eliza Meiyani},
  journal = {Frontiers in artificial intelligence},
  year = {2026},
  month = oct,
  url = {https://europepmc.org/article/PMC/PMC13658568},
  note = {CC BY},
}
RIS
TY  - JOUR
TI  - Artificial intelligence-driven personalization in digital marketing: effects on customer experience, purchase intention, and AI-supported managerial responsiveness
AU  - Muchlis Abbas
AU  - Arnida Arnida
AU  - Muhammad Younus
AU  - Eliza Meiyani
PY  - 2026
DA  - 2026/10/16
JO  - Frontiers in artificial intelligence
UR  - https://europepmc.org/article/PMC/PMC13658568
SN  - 2624-8212
ER  -