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Peer-reviewedCC BY 4.0PLOS One

Preferences and reasons for clothing colors in women patients and survivors of breast cancer in Korea

  • Seon-Hye Won1
  • Yun-A. Kim2
  • Sang-Yeon Suh3
  • Ji Hyun Im4
  • Erika Nakanishi5
  • Tae Seon Lee6
  • Yoonjoo Kim7
  • Hee Jung Kim8
  • David Hui9
  • Beom Seok Kwak10
10 affiliations
  1. 1Department of Family Medicine, Dongguk University Ilsan Hospital, Goyang, Republic of Korea
  2. 2Department of Family Medicine, Daegu Catholic University School of Medicine, Daegu, Republic of Korea
  3. 3Department of Medicine, Dongguk University Medical School, Seoul, Republic of Korea
  4. 4Hospital School, Korea University Guro Hospital, Seoul, Republic of Korea
  5. 5Department of Palliative Nursing, Health Sciences, Tohoku University Graduate School of Medicine, Sendai, Japan
  6. 6Graduate School of Public Health, St. Luke’s International University, Tokyo, Japan
  7. 7Department of Neurosurgery, Severance Hospital & Yonsei University College of Medicine, Seoul, Republic of Korea
  8. 8Center for Medical Education, Graduate School of Medicine, Nagoya University, Nagoya, Japan
  9. 9Department of Nursing, College of Nursing, Dongguk University WISE, Gyeongju, Republic of Korea
  10. 10Kyungpook National University Hospital, Daegu, Republic of Korea
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Abstract

Purpose: Clothing color can affect the psychological aspects in female patients and survivors of breast cancer; however, little is known regarding their preferences and reasons for choosing specific clothing color. This study aimed to explore the factors influencing their clothing color choices. Method: This qualitative study was conducted through face-to-face interviews. Fourteen adult female patients and survivors of breast cancer were recruited at a university hospital in Korea. An art therapist requested participants to indicate their usual choice of clothing colors and reasons. Participants were encouraged to talk about memories related to clothing colors in the past and present. Participants were asked if there were any changes in clothing colors after the diagnosis of breast cancer. Preferences and reasons regarding clothing colors were explored during one-hour interview. The interviews were audiotaped and analyzed using the Korean Computer Assisted Qualitative Data Analysis Software (CAQDAS), Blue Bird 2.0 (www.thebluebird.kr). The researchers crosschecked thematic coding results using the software. Results: All 14 patients and survivors had memorable experiences regarding their favorite clothing colors. Thematic coding identified four key themes: (1) social interactions and social image (39.5% of key sentences stated), (2) enhanced self-image and concealment of body shape (20.9%), (3) positive feelings (18.6%), and (4) changes in color preference after breast cancer diagnosis (14%). Conclusion: All female patients and survivors of breast cancer had preferences and good memories for clothing color. In most participants, these colors supported social interaction, self-image, and positive feelings. It is needed to investigate if intervention through clothing colors would support quality of life.

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Cite

BibTeXRIS
BibTeX
@article{won2026preferences,
  title = {{Preferences and reasons for clothing colors in women patients and survivors of breast cancer in Korea}},
  author = {Seon-Hye Won and Yun-A. Kim and Sang-Yeon Suh and Ji Hyun Im and Erika Nakanishi and Tae Seon Lee and Yoonjoo Kim and Hee Jung Kim and David Hui and Beom Seok Kwak},
  journal = {PLOS One},
  year = {2026},
  month = sep,
  doi = {10.1371/journal.pone.0357499},
  url = {https://doi.org/10.1371/journal.pone.0357499},
  note = {CC BY 4.0},
}
RIS
TY  - JOUR
TI  - Preferences and reasons for clothing colors in women patients and survivors of breast cancer in Korea
AU  - Seon-Hye Won
AU  - Yun-A. Kim
AU  - Sang-Yeon Suh
AU  - Ji Hyun Im
AU  - Erika Nakanishi
AU  - Tae Seon Lee
AU  - Yoonjoo Kim
AU  - Hee Jung Kim
AU  - David Hui
AU  - Beom Seok Kwak
PY  - 2026
DA  - 2026/09/08
JO  - PLOS One
DO  - 10.1371/journal.pone.0357499
UR  - https://doi.org/10.1371/journal.pone.0357499
AB  - Purpose: Clothing color can affect the psychological aspects in female patients and survivors of breast cancer; however, little is known regarding their preferences and reasons for choosing specific clothing color. This study aimed to explore the factors influencing their clothing color choices. Method: This qualitative study was conducted through face-to-face interviews. Fourteen adult female patients and survivors of breast cancer were recruited at a university hospital in Korea. An art therapist requested participants to indicate their usual choice of clothing colors and reasons. Participants were encouraged to talk about memories related to clothing colors in the past and present. Participants were asked if there were any changes in clothing colors after the diagnosis of breast cancer. Preferences and reasons regarding clothing colors were explored during one-hour interview. The interviews were audiotaped and analyzed using the Korean Computer Assisted Qualitative Data Analysis Software (CAQDAS), Blue Bird 2.0 (www.thebluebird.kr). The researchers crosschecked thematic coding results using the software. Results: All 14 patients and survivors had memorable experiences regarding their favorite clothing colors. Thematic coding identified four key themes: (1) social interactions and social image (39.5% of key sentences stated), (2) enhanced self-image and concealment of body shape (20.9%), (3) positive feelings (18.6%), and (4) changes in color preference after breast cancer diagnosis (14%). Conclusion: All female patients and survivors of breast cancer had preferences and good memories for clothing color. In most participants, these colors supported social interaction, self-image, and positive feelings. It is needed to investigate if intervention through clothing colors would support quality of life.
SN  - 1932-6203
ER  -