Audience emotional appraisals and interaction-weighted salience of short-video communication in international contexts: evidence from Haidilao dance videos on Douyin and TikTok
- 1International Exchange and Cooperation Office, Sichuan University of Media and Communications , ,
- 2Research Center of Film, Television and Theatre of Zhejiang Province, Communication University of Zhejiang , ,
Abstract
This study examines expressed audience appraisals and recorded engagement in Haidilao dance-video comments from two platform-language environments. The retained corpus contains 9,323 records: 5,199 from Douyin and 4,124 from TikTok after removal of 331 duplicate export records. Frozen multilingual rules assign five-point valence, five-point intensity, and six dominant categories. Agreement with reference labels in a 300-record category-balanced audit is weighted κ = 0.794 for valence, weighted κ = 0.837 for intensity, and κ = 0.848 for category. The internal audit includes 34 records that overlap rule-development examples by identifier or exact text. Performer/service appreciation comprises 23.2% of Douyin and 26.9% of TikTok records and encompasses service, appearance, and performance appraisals. Interaction-weighted patterns are sensitive to popular comments. Douyin Stage-2 reply-weighted negative valence falls from 26.8 to 3.9% after 99th-percentile weight capping. The TikTok source-key reanalysis uses 72 adjacent-window pairs from eight source videos. Two associations have CR1-adjusted t-based 95% intervals excluding 1, but all six delete-one-source jackknife intervals include 1. The findings describe machine-coded expression and cumulative interaction concentration; they do not establish individual psychological change, causal effects, or population-level platform differences.
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BibTeX
@article{zhang2026audience,
title = {{Audience emotional appraisals and interaction-weighted salience of short-video communication in international contexts: evidence from Haidilao dance videos on Douyin and TikTok}},
author = {Yizhou Zhang and Li Li},
journal = {Frontiers in psychology},
year = {2026},
month = oct,
doi = {10.3389/fpsyg.2026.1931735},
url = {https://europepmc.org/article/PMC/PMC13719608},
note = {CC BY},
}
RIS
TY - JOUR
TI - Audience emotional appraisals and interaction-weighted salience of short-video communication in international contexts: evidence from Haidilao dance videos on Douyin and TikTok
AU - Yizhou Zhang
AU - Li Li
PY - 2026
DA - 2026/10/16
JO - Frontiers in psychology
DO - 10.3389/fpsyg.2026.1931735
UR - https://europepmc.org/article/PMC/PMC13719608
AB - This study examines expressed audience appraisals and recorded engagement in Haidilao dance-video comments from two platform-language environments. The retained corpus contains 9,323 records: 5,199 from Douyin and 4,124 from TikTok after removal of 331 duplicate export records. Frozen multilingual rules assign five-point valence, five-point intensity, and six dominant categories. Agreement with reference labels in a 300-record category-balanced audit is weighted κ = 0.794 for valence, weighted κ = 0.837 for intensity, and κ = 0.848 for category. The internal audit includes 34 records that overlap rule-development examples by identifier or exact text. Performer/service appreciation comprises 23.2% of Douyin and 26.9% of TikTok records and encompasses service, appearance, and performance appraisals. Interaction-weighted patterns are sensitive to popular comments. Douyin Stage-2 reply-weighted negative valence falls from 26.8 to 3.9% after 99th-percentile weight capping. The TikTok source-key reanalysis uses 72 adjacent-window pairs from eight source videos. Two associations have CR1-adjusted t-based 95% intervals excluding 1, but all six delete-one-source jackknife intervals include 1. The findings describe machine-coded expression and cumulative interaction concentration; they do not establish individual psychological change, causal effects, or population-level platform differences.
SN - 1664-1078
ER -