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Peer-reviewedCC BY 4.0Nutrients

The Association Between Price and Household Purchasing of No-Alcohol Beer in Great Britain and Spain

  • Brayden Anderson Jané1,2
  • Alejandro Sonis2
  • Jürgen Rehm3,4,5,6,7,8
  • Peter Anderson9
9 affiliations
  1. 1Cambridge School Online, Camboro Business Park, Girton, Cambridge CB3 0QH, UK
  2. 2Department of Health Economics, Ministry of Health, Av. 9 de Julio 1925, Cdad. Autónoma de Buenos Aires C1072, Argentina
  3. 3Institute for Mental Health Policy Research, Centre for Addiction and Mental Health, Toronto, ON M5T 1R8, Canada
  4. 4Dalla Lana School of Public Health, University of Toronto, Toronto, ON M5T 3M7, Canada
  5. 5Department of Psychiatry, University of Toronto, Toronto, ON M5T 1R8, Canada
  6. 6Institute of Medical Science, University of Toronto, Toronto, ON M5S 3H2, Canada
  7. 7Centre for Interdisciplinary Addiction Research, University Medical Center Hamburg-Eppendorf, 20246 Hamburg, Germany
  8. 8Program on Substance Abuse & WHO European Region Collaboration Centre, Public Health Agency of Catalonia, 08005 Barcelona, Spain
  9. 9Independent Researcher, Cambridge CB23 6LN, UK
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Abstract

Background: The ethanol in alcoholic beverages is toxic to human health. Reducing alcohol-related harm, a major public health priority, requires reductions in the amount of ethanol consumed. Alongside policies that increase alcohol prices and restrict availability, encouraging substitution from regular-strength beer to no-alcohol beer may reduce population-level alcohol consumption. Pricing policies could encourage substitution and thus reduce ethanol consumption and harm to human health. Methods: We analyze longitudinal household purchase data from Kantar Worldpanel for Great Britain (2015–2020) and Spain (2017–2022), made up of over six million alcohol purchases. We examine the relationships between the price and purchases of no-alcohol beer. Results: Among 85,690 households analyzed, 7509 (8.8%) newly purchased no-alcohol beer. A 10-percentage-point decrease in price relative to the sample price range for no-alcohol beer (ABV = 0.0%) was associated with a 157% increase in the odds of newly purchasing no-alcohol beer, representing an absolute increase of 11.1 percentage points (from 8.8% to 19.9%) in the proportion of households newly purchasing no-alcohol beer. A 10-percentage-point increase in price relative to the sample range for regular-strength beer (ABV > 3.5%) was associated with an 11.3% increase in the odds of households newly purchasing no-alcohol beer, representing an absolute increase of 0.9 percentage points (from 8.8% to 9.7%). Conclusions: These observed purchasing patterns suggest that pricing strategies—such as lowering the relative price of no-alcohol beers alongside increases for regular-strength beers, could align with consumer shifts toward lower-alcohol alternatives.

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Cite

BibTeXRIS
BibTeX
@article{jane2026association,
  title = {{The Association Between Price and Household Purchasing of No-Alcohol Beer in Great Britain and Spain}},
  author = {Brayden Anderson Jané and Alejandro Sonis and Jürgen Rehm and Peter Anderson},
  journal = {Nutrients},
  year = {2026},
  month = oct,
  doi = {10.3390/nu18203310},
  url = {https://www.mdpi.com/2072-6643/18/20/3310},
  note = {CC BY 4.0},
}
RIS
TY  - JOUR
TI  - The Association Between Price and Household Purchasing of No-Alcohol Beer in Great Britain and Spain
AU  - Brayden Anderson Jané
AU  - Alejandro Sonis
AU  - Jürgen Rehm
AU  - Peter Anderson
PY  - 2026
DA  - 2026/10/01
JO  - Nutrients
DO  - 10.3390/nu18203310
UR  - https://www.mdpi.com/2072-6643/18/20/3310
AB  - Background: The ethanol in alcoholic beverages is toxic to human health. Reducing alcohol-related harm, a major public health priority, requires reductions in the amount of ethanol consumed. Alongside policies that increase alcohol prices and restrict availability, encouraging substitution from regular-strength beer to no-alcohol beer may reduce population-level alcohol consumption. Pricing policies could encourage substitution and thus reduce ethanol consumption and harm to human health. Methods: We analyze longitudinal household purchase data from Kantar Worldpanel for Great Britain (2015–2020) and Spain (2017–2022), made up of over six million alcohol purchases. We examine the relationships between the price and purchases of no-alcohol beer. Results: Among 85,690 households analyzed, 7509 (8.8%) newly purchased no-alcohol beer. A 10-percentage-point decrease in price relative to the sample price range for no-alcohol beer (ABV = 0.0%) was associated with a 157% increase in the odds of newly purchasing no-alcohol beer, representing an absolute increase of 11.1 percentage points (from 8.8% to 19.9%) in the proportion of households newly purchasing no-alcohol beer. A 10-percentage-point increase in price relative to the sample range for regular-strength beer (ABV > 3.5%) was associated with an 11.3% increase in the odds of households newly purchasing no-alcohol beer, representing an absolute increase of 0.9 percentage points (from 8.8% to 9.7%). Conclusions: These observed purchasing patterns suggest that pricing strategies—such as lowering the relative price of no-alcohol beers alongside increases for regular-strength beers, could align with consumer shifts toward lower-alcohol alternatives.
SN  - 2072-6643
ER  -