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Peer-reviewedCC BYBehavioral sciences (Basel, Switzerland)

The Impact of Configurational Fit of Product and Service on Customer Decision-Making: Evidence from an Event-Related Potential Experiment

  • Meina Zhao1
  • Mingming Xu2
  1. 1School of Economics and Business Administration, , Harbin 150080, China
  2. 2School of Economics and Management, , Beijing 100191, China
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Cite

BibTeXRIS
BibTeX
@article{zhao2026impact,
  title = {{The Impact of Configurational Fit of Product and Service on Customer Decision-Making: Evidence from an Event-Related Potential Experiment}},
  author = {Meina Zhao and Mingming Xu},
  journal = {Behavioral sciences (Basel, Switzerland)},
  year = {2026},
  month = oct,
  url = {https://europepmc.org/article/PMC/PMC13701531},
  note = {CC BY},
}
RIS
TY  - JOUR
TI  - The Impact of Configurational Fit of Product and Service on Customer Decision-Making: Evidence from an Event-Related Potential Experiment
AU  - Meina Zhao
AU  - Mingming Xu
PY  - 2026
DA  - 2026/10/01
JO  - Behavioral sciences (Basel, Switzerland)
UR  - https://europepmc.org/article/PMC/PMC13701531
SN  - 2076-328X
ER  -