Exploring antecedents and consequences of value co-creation of women entrepreneurs: a conceptual framework and research agenda.
- 1Othman Yeop Abdullah Graduate School of Business (OYAGSB), Universiti Utara Malaysia, Kuala Lumpur, Malaysia.
Abstract
This study examines the antecedents and outcomes of value co-creation among women entrepreneurs, emphasizing the importance of addressing the unique challenges they encounter in entrepreneurial activities. While prior studies have investigated women's entrepreneurial motivations and barriers, the concept of value co-creation in this context remains insufficiently explored, thereby limiting theoretical development in the field. This conceptual paper develops a model derived from an extensive, critical, and multidisciplinary literature review. The review synthesizes insights from entrepreneurship, management, and network theory to explain how individual dynamic capabilities, opportunity recognition, entrepreneurial orientation, and entrepreneurial networks collectively foster value co-creation among women entrepreneurs. The study identifies four key antecedents of value co-creation: individual dynamic capabilities, opportunity recognition, entrepreneurial orientation, and entrepreneurial networks. It also proposes that value co-creation positively influences business performance. The study introduces an integrative conceptual framework and formulates five testable hypotheses to guide future empirical research. The paper provides theoretical and practical insights for policymakers and entrepreneurship support organizations to enhance women's entrepreneurial success through value co-creation strategies.
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BibTeX
@article{hassan2026exploring,
title = {{Exploring antecedents and consequences of value co-creation of women entrepreneurs: a conceptual framework and research agenda.}},
author = {Bello Hassan and Bahtiar Mohamad},
journal = {Frontiers in psychology},
year = {2026},
month = oct,
doi = {10.3389/fpsyg.2026.1569735},
url = {https://europepmc.org/article/MED/42899108},
note = {CC BY},
}
RIS
TY - JOUR
TI - Exploring antecedents and consequences of value co-creation of women entrepreneurs: a conceptual framework and research agenda.
AU - Bello Hassan
AU - Bahtiar Mohamad
PY - 2026
DA - 2026/10/05
JO - Frontiers in psychology
DO - 10.3389/fpsyg.2026.1569735
UR - https://europepmc.org/article/MED/42899108
AB - This study examines the antecedents and outcomes of value co-creation among women entrepreneurs, emphasizing the importance of addressing the unique challenges they encounter in entrepreneurial activities. While prior studies have investigated women's entrepreneurial motivations and barriers, the concept of value co-creation in this context remains insufficiently explored, thereby limiting theoretical development in the field. This conceptual paper develops a model derived from an extensive, critical, and multidisciplinary literature review. The review synthesizes insights from entrepreneurship, management, and network theory to explain how individual dynamic capabilities, opportunity recognition, entrepreneurial orientation, and entrepreneurial networks collectively foster value co-creation among women entrepreneurs. The study identifies four key antecedents of value co-creation: individual dynamic capabilities, opportunity recognition, entrepreneurial orientation, and entrepreneurial networks. It also proposes that value co-creation positively influences business performance. The study introduces an integrative conceptual framework and formulates five testable hypotheses to guide future empirical research. The paper provides theoretical and practical insights for policymakers and entrepreneurship support organizations to enhance women's entrepreneurial success through value co-creation strategies.
SN - 1664-1078
ER -