Social tectonics: Rapid organization of online COVID communities
- 1Department of Computer Science, Cornell University, Ithaca, New York, United States of America
Abstract
The COVID-19 pandemic has been a large topic of interest on social media, with many different online communities addressing different dimensions of it. However, it differs from many other topics of comparable scale and complexity in that it appeared abruptly, over a short span of time for a topic of its size, and the online communities addressing it formed in a similarly short amount of time. We study the effects of this rapid self-organization using data on a nearly comprehensive set of COVID communities from Reddit, both as a substantive question about COVID discussions in themselves, and as a more general question about the form that the rapid self-assembly of several hundred online communities takes on a common overarching topic. Among our findings, we observe ways in which the newly-formed communities intersect with existing topical frames, including those around political, skeptic, and geographic organization. The effect of location was particularly strong, and geography formed the largest organizing theme in the communities, despite the global nature of the crisis. Overall, our work addresses questions in three aspects: what were people talking about, who were they talking about it with, and how did they self-organize these conversations?
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BibTeX
@article{koevering2026social,
title = {{Social tectonics: Rapid organization of online COVID communities}},
author = {Katherine Van Koevering and Yiquan Hong and Jon Kleinberg},
journal = {PLOS One},
year = {2026},
month = sep,
doi = {10.1371/journal.pone.0355369},
url = {https://doi.org/10.1371/journal.pone.0355369},
note = {CC BY 4.0},
}
RIS
TY - JOUR
TI - Social tectonics: Rapid organization of online COVID communities
AU - Katherine Van Koevering
AU - Yiquan Hong
AU - Jon Kleinberg
PY - 2026
DA - 2026/09/21
JO - PLOS One
DO - 10.1371/journal.pone.0355369
UR - https://doi.org/10.1371/journal.pone.0355369
AB - The COVID-19 pandemic has been a large topic of interest on social media, with many different online communities addressing different dimensions of it. However, it differs from many other topics of comparable scale and complexity in that it appeared abruptly, over a short span of time for a topic of its size, and the online communities addressing it formed in a similarly short amount of time. We study the effects of this rapid self-organization using data on a nearly comprehensive set of COVID communities from Reddit, both as a substantive question about COVID discussions in themselves, and as a more general question about the form that the rapid self-assembly of several hundred online communities takes on a common overarching topic. Among our findings, we observe ways in which the newly-formed communities intersect with existing topical frames, including those around political, skeptic, and geographic organization. The effect of location was particularly strong, and geography formed the largest organizing theme in the communities, despite the global nature of the crisis. Overall, our work addresses questions in three aspects: what were people talking about, who were they talking about it with, and how did they self-organize these conversations?
SN - 1932-6203
ER -