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Peer-reviewedCC BYSensors (Basel, Switzerland)

Eye-Tracking Analysis of Visual Attention and Preference in Human-Created, AI-Generated, and AI-Refined Human Advertisements

  • André Gonçalves1
  • Margarida Afonso2
  • Pedro Martins3
  • Ana Teixeira2
  1. 1(ISEP), Rua Dr. António Bernardino de Almeida 431, 4249-015 Porto, Portugal;
  2. 2Research Group on Intelligent Engineering and Computing for Advanced Innovation and Development (GECAD), (ISEP), Rua Dr. António Bernardino de Almeida 431, 4249-015 Porto, Portugal;
  3. 3Coimbra Business School (ISCAC), Polytechnic University of Coimbra, Rua da Misericórdia, Lagar dos Cortiços, S. Martinho do Bispo, 3045-093 Coimbra, Portugal;
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Cite

BibTeXRIS
BibTeX
@article{goncalves2026eyetracking,
  title = {{Eye-Tracking Analysis of Visual Attention and Preference in Human-Created, AI-Generated, and AI-Refined Human Advertisements}},
  author = {André Gonçalves and Margarida Afonso and Pedro Martins and Ana Teixeira},
  journal = {Sensors (Basel, Switzerland)},
  year = {2026},
  month = oct,
  url = {https://europepmc.org/article/PMC/PMC13709040},
  note = {CC BY},
}
RIS
TY  - JOUR
TI  - Eye-Tracking Analysis of Visual Attention and Preference in Human-Created, AI-Generated, and AI-Refined Human Advertisements
AU  - André Gonçalves
AU  - Margarida Afonso
AU  - Pedro Martins
AU  - Ana Teixeira
PY  - 2026
DA  - 2026/10/01
JO  - Sensors (Basel, Switzerland)
UR  - https://europepmc.org/article/PMC/PMC13709040
SN  - 1424-8220
ER  -