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Peer-reviewedCC BYFrontiers in Nutrition

Beyond food safety: environmental and sensory drivers of organic food purchase intention in an emerging market

  • Iván Veas-González1
  • Manuel Escobar-Farfán2
  • Jonathan Cuevas-Lizama3
  • Jorge Bernal-Peralta4
  • Elizabeth Emperatriz García-Salirrosas5
5 affiliations
  1. 1Departamento de Administración, Facultad de Economía y Administración, Universidad Católica del Norte, Antofagasta, Chile
  2. 2Department of Administration, Faculty of Administration and Economics, Universidad de Santiago de Chile (USACH), Santiago, Chile
  3. 3Department of Administration, Faculty of Economic and Administrative Sciences, Universidad Católica de la Santísima Concepción, Concepción, Chile
  4. 4Facultad de Administración y Economía, Universidad de Tarapacá, Arica, Chile
  5. 5Faculty of Management Science, Universidad Autónoma del Perú, Lima, Peru
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Abstract

Background/objectivesFood perception encompasses a multidimensional evaluation of sensory, nutritional, safety, and sustainability attributes, yet the relative contribution of each dimension to attitude formation and subsequent purchase intention remains understudied in emerging market contexts. This study examines the relationships between five perceptual dimensions (food safety, naturalness, nutritional value, environmental concern, and sensory appeal) and attitudes toward organic food and purchase intention.MethodsData were collected via an online survey from 255 consumers using a non-probabilistic convenience and snowball sampling approach. Partial least squares structural equation modeling with 5,000 bootstrap subsamples was employed to test six hypothesized relationships.ResultsFive of the six hypothesized relationships were supported. Environmental concern, natural content, sensory appeal, and nutritional content were significantly associated with attitude, while food safety concern showed no significant association. The five perception dimensions jointly explained 64.5% of the variance in attitude. Attitude was strongly associated with purchase intention, supporting its central role within the proposed model.ConclusionFood perception operates through an integrated, multidimensional assessment rather than single attributes. The findings highlight the relevance of considering multiple food perception dimensions when examining attitudes toward organic food and purchase-related responses.

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Cite

BibTeXRIS
BibTeX
@article{veasgonzalez2026beyond,
  title = {{Beyond food safety: environmental and sensory drivers of organic food purchase intention in an emerging market}},
  author = {Iván Veas-González and Manuel Escobar-Farfán and Jonathan Cuevas-Lizama and Jorge Bernal-Peralta and Elizabeth Emperatriz García-Salirrosas},
  journal = {Frontiers in Nutrition},
  year = {2026},
  month = oct,
  doi = {10.3389/fnut.2026.1924574},
  url = {https://doi.org/10.3389/fnut.2026.1924574},
  note = {CC BY},
}
RIS
TY  - JOUR
TI  - Beyond food safety: environmental and sensory drivers of organic food purchase intention in an emerging market
AU  - Iván Veas-González
AU  - Manuel Escobar-Farfán
AU  - Jonathan Cuevas-Lizama
AU  - Jorge Bernal-Peralta
AU  - Elizabeth Emperatriz García-Salirrosas
PY  - 2026
DA  - 2026/10/23
JO  - Frontiers in Nutrition
DO  - 10.3389/fnut.2026.1924574
UR  - https://doi.org/10.3389/fnut.2026.1924574
AB  - Background/objectivesFood perception encompasses a multidimensional evaluation of sensory, nutritional, safety, and sustainability attributes, yet the relative contribution of each dimension to attitude formation and subsequent purchase intention remains understudied in emerging market contexts. This study examines the relationships between five perceptual dimensions (food safety, naturalness, nutritional value, environmental concern, and sensory appeal) and attitudes toward organic food and purchase intention.MethodsData were collected via an online survey from 255 consumers using a non-probabilistic convenience and snowball sampling approach. Partial least squares structural equation modeling with 5,000 bootstrap subsamples was employed to test six hypothesized relationships.ResultsFive of the six hypothesized relationships were supported. Environmental concern, natural content, sensory appeal, and nutritional content were significantly associated with attitude, while food safety concern showed no significant association. The five perception dimensions jointly explained 64.5% of the variance in attitude. Attitude was strongly associated with purchase intention, supporting its central role within the proposed model.ConclusionFood perception operates through an integrated, multidimensional assessment rather than single attributes. The findings highlight the relevance of considering multiple food perception dimensions when examining attitudes toward organic food and purchase-related responses.
SN  - 2296-861X
ER  -