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Peer-reviewedLicence not statedSocial science & medicine (1982)

Positive emotions and credibility: Understanding how a community-engaged online campaign featuring clinician testimonials improved rural vaccine promotion

  • Ran Tao1
  • Liwei Shen2
  • Mahima Bhattar3
  • Malia Jones4
  • Andy Garbacz5
  • Sijia Yang6
  • Susan Racine Passmore7
7 affiliations
  1. 1Charles F. Dolan School of Business, Fairfield University
  2. 2Department of Communication Arts, University of Wisconsin-Madison
  3. 3School of Medicine and Public Health, University of Wisconsin-Madison
  4. 4Department of Community & Environmental Sociology, University of Wisconsin-Madison
  5. 5Department of Educational Psychology, School of Education, University of Wisconsin-Madison
  6. 6School of Journalism and Mass Communication, University of Wisconsin-Madison
  7. 7School of Nursing, University of Wisconsin
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Cite

BibTeXRIS
BibTeX
@article{tao2026positive,
  title = {{Positive emotions and credibility: Understanding how a community-engaged online campaign featuring clinician testimonials improved rural vaccine promotion}},
  author = {Ran Tao and Liwei Shen and Mahima Bhattar and Malia Jones and Andy Garbacz and Sijia Yang and Susan Racine Passmore},
  journal = {Social science \& medicine (1982)},
  year = {2026},
  month = oct,
  doi = {10.1016/j.socscimed.2026.119898},
  url = {https://doi.org/10.1016/j.socscimed.2026.119898},
}
RIS
TY  - JOUR
TI  - Positive emotions and credibility: Understanding how a community-engaged online campaign featuring clinician testimonials improved rural vaccine promotion
AU  - Ran Tao
AU  - Liwei Shen
AU  - Mahima Bhattar
AU  - Malia Jones
AU  - Andy Garbacz
AU  - Sijia Yang
AU  - Susan Racine Passmore
PY  - 2026
DA  - 2026/10/01
JO  - Social science & medicine (1982)
DO  - 10.1016/j.socscimed.2026.119898
UR  - https://doi.org/10.1016/j.socscimed.2026.119898
SN  - 0277-9536
SN  - 1873-5347
ER  -