The algorithmic artrepreneur: rethinking creative entrepreneurship under platform governance
5 affiliations
- 1Marian College Kuttikkanam Autonomous, Idukki , ,
- 2St. Thomas College, Kozhencherry , ,
- 3Sanathana Dharma College, Alappuzha , ,
- 4Catholicate College, Pathanamthitta , ,
- 5St. Dominic's College, Kanjirapally , ,
Abstract
Digital platforms have revolutionized creativity in many ways, offering new possibilities for audiences to access, discover, engage with, and purchase artistic work. Meanwhile, the platformization of the production of creative content has introduced algorithmic systems that increasingly mediate visibility, content circulation, audience reach, and economic opportunity. This Mini Review brings together research on arts entrepreneurship, creative work, platformization, algorithmic governance and creator labor to discuss the impact of these changes on the agency of arts entrepreneurs. It highlights the possibility of platforms to lower some traditional obstacles to artistic entrepreneurship, but also to create new forms of infrastructural dependence, namely in terms of algorithmic visibility, metricisation, platform norms and monetization systems. The review suggests that contemporary artrepreneurs operate through constrained and negotiated agency, interpreting, adapting to, and sometimes challenging platform conditions. The notion of the algorithmic artrepreneur is introduced to describe an artrepreneur whose entrepreneurial agency is reconfigured through continuous negotiation with algorithmically mediated platform infrastructures affecting visibility, audience access, content circulation and value creation. This mini review conceptualizes this agency through four interrelated dimensions: creative agency, platform agency, relational agency and entrepreneurial agency. Three tensions are highlighted: the tension between visibility as an entrepreneurial opportunity and as a form of labor, the tension between platform adaptation as an entrepreneurial strategy and as a creative constraint, and the tension between digital access as a democratization and as an infrastructural dependence. There is a need to look into algorithmic agency, visibility labor, inequality, platform diversification and sustainable creative careers in the future.
Related
- Creative entrepreneurship as a socially embedded form of work: a sociological ecology for the platform society
- The visibility paradox: algorithmic audience pressure, self-discrepancy, and psychological well-being in creative media professionals.
- Beyond Greenwashing: Algorithmic Resilience and the Non-Linear Governance Premium in Sovereign Capital Flows
- Algorithmic Bias in AI-Based Diagnostic Models: A Systematic Review and Lifecycle Framework for Fairness Auditing and Governance in Healthcare.
- Turkish adaptation and psychometric evaluation of the entrepreneurship scale for nursing students
BibTeX
@article{mathew2026algorithmic,
title = {{The algorithmic artrepreneur: rethinking creative entrepreneurship under platform governance}},
author = {Maria Susan Mathew and Jaya Jacob and Ann Mariya Cyriac and Ajimon George and Ajo Andrews and Jerome Varghese and Jibil K. John},
journal = {Frontiers in sociology},
year = {2026},
month = oct,
doi = {10.3389/fsoc.2026.1983042},
url = {https://europepmc.org/article/PMC/PMC13720763},
note = {CC BY},
}
RIS
TY - JOUR
TI - The algorithmic artrepreneur: rethinking creative entrepreneurship under platform governance
AU - Maria Susan Mathew
AU - Jaya Jacob
AU - Ann Mariya Cyriac
AU - Ajimon George
AU - Ajo Andrews
AU - Jerome Varghese
AU - Jibil K. John
PY - 2026
DA - 2026/10/16
JO - Frontiers in sociology
DO - 10.3389/fsoc.2026.1983042
UR - https://europepmc.org/article/PMC/PMC13720763
AB - Digital platforms have revolutionized creativity in many ways, offering new possibilities for audiences to access, discover, engage with, and purchase artistic work. Meanwhile, the platformization of the production of creative content has introduced algorithmic systems that increasingly mediate visibility, content circulation, audience reach, and economic opportunity. This Mini Review brings together research on arts entrepreneurship, creative work, platformization, algorithmic governance and creator labor to discuss the impact of these changes on the agency of arts entrepreneurs. It highlights the possibility of platforms to lower some traditional obstacles to artistic entrepreneurship, but also to create new forms of infrastructural dependence, namely in terms of algorithmic visibility, metricisation, platform norms and monetization systems. The review suggests that contemporary artrepreneurs operate through constrained and negotiated agency, interpreting, adapting to, and sometimes challenging platform conditions. The notion of the algorithmic artrepreneur is introduced to describe an artrepreneur whose entrepreneurial agency is reconfigured through continuous negotiation with algorithmically mediated platform infrastructures affecting visibility, audience access, content circulation and value creation. This mini review conceptualizes this agency through four interrelated dimensions: creative agency, platform agency, relational agency and entrepreneurial agency. Three tensions are highlighted: the tension between visibility as an entrepreneurial opportunity and as a form of labor, the tension between platform adaptation as an entrepreneurial strategy and as a creative constraint, and the tension between digital access as a democratization and as an infrastructural dependence. There is a need to look into algorithmic agency, visibility labor, inequality, platform diversification and sustainable creative careers in the future.
SN - 2297-7775
ER -