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Peer-reviewedCC BY 4.0BMC Public Health

Non-alcoholic (zero-alcohol) beer as surrogate marketing: misidentification and self-reported alcohol desire in a national survey in Thailand

  • Polathep Vichitkunakorn
  • Sawitri Assanangkornchai
  • Sattamat Lappharat
  • Suthat Liangpunsakul
  • Jiraluck Nontarak
  • Atchara Prajongjeep
  • Nannapat Pruphetkaew
  • Monsicha Sittisombut
Open at sourceDOICite

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Cite

BibTeXRIS
BibTeX
@article{vichitkunakorn2026nonalcoholic,
  title = {{Non-alcoholic (zero-alcohol) beer as surrogate marketing: misidentification and self-reported alcohol desire in a national survey in Thailand}},
  author = {Polathep Vichitkunakorn and Sawitri Assanangkornchai and Sattamat Lappharat and Suthat Liangpunsakul and Jiraluck Nontarak and Atchara Prajongjeep and Nannapat Pruphetkaew and Monsicha Sittisombut},
  journal = {BMC Public Health},
  year = {2026},
  month = nov,
  doi = {10.1186/s12889-026-29930-5},
  url = {https://link.springer.com/article/10.1186/s12889-026-29930-5},
  note = {CC BY 4.0},
}
RIS
TY  - JOUR
TI  - Non-alcoholic (zero-alcohol) beer as surrogate marketing: misidentification and self-reported alcohol desire in a national survey in Thailand
AU  - Polathep Vichitkunakorn
AU  - Sawitri Assanangkornchai
AU  - Sattamat Lappharat
AU  - Suthat Liangpunsakul
AU  - Jiraluck Nontarak
AU  - Atchara Prajongjeep
AU  - Nannapat Pruphetkaew
AU  - Monsicha Sittisombut
PY  - 2026
DA  - 2026/11/09
JO  - BMC Public Health
DO  - 10.1186/s12889-026-29930-5
UR  - https://link.springer.com/article/10.1186/s12889-026-29930-5
SN  - 1471-2458
ER  -