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PreprintCC BY 4.0Zenodo

Beyond Disclosure: Ethical Persuasion and Public Trust in Political Influencer Communication on Social Media

  • Fangjie XU1
  1. 1INTI International University
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Abstract

This paper examines the ethical challenges of political influencer communication on social media, focusing on transparency, accuracy, responsibility, and audience autonomy. Based on a narrative literature review, it explores sponsorship disclosure, public trust, and political persuasion through media ethics theories. The study proposes the TARA framework (Transparency, Accuracy, Responsibility, and Autonomy) to evaluate ethical political communication. The framework provides practical guidance for influencers, political campaigns, and social media platforms, but further research is needed to test its effectiveness.

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Cite

BibTeXRIS
BibTeX
@misc{fangjie2026beyond,
  title = {{Beyond Disclosure: Ethical Persuasion and Public Trust in Political Influencer Communication on Social Media}},
  author = {Fangjie XU},
  howpublished = {Zenodo},
  year = {2026},
  month = oct,
  doi = {10.5281/zenodo.23622435},
  url = {https://zenodo.org/records/23622435},
  note = {CC BY 4.0},
}
RIS
TY  - UNPB
TI  - Beyond Disclosure: Ethical Persuasion and Public Trust in Political Influencer Communication on Social Media
AU  - Fangjie XU
PY  - 2026
DA  - 2026/10/24
PB  - Zenodo
DO  - 10.5281/zenodo.23622435
UR  - https://zenodo.org/records/23622435
AB  - This paper examines the ethical challenges of political influencer communication on social media, focusing on transparency, accuracy, responsibility, and audience autonomy. Based on a narrative literature review, it explores sponsorship disclosure, public trust, and political persuasion through media ethics theories. The study proposes the TARA framework (Transparency, Accuracy, Responsibility, and Autonomy) to evaluate ethical political communication. The framework provides practical guidance for influencers, political campaigns, and social media platforms, but further research is needed to test its effectiveness.
ER  -