Skip to content
DraconiticResearch
Search Sources API
203,234 studies31 sourcesUpdated 28 min ago
Peer-reviewedCC BYOpen forum infectious diseases

Effect of Social Norm Messages on US Adults' Antibiotic Use Intentions.

  • Alistair Thorpe1
  • Julia E Szymczak2
  • Emely Luhan3
  • Madeline C Farrell1
  • William B Petty1
  • Valerie M Vaughn1,4,5
  • Angela Fagerlin1,5
  • Rachael A Lee6,7
7 affiliations
  1. 1Department of Population Health Sciences, Spencer Fox Eccles School of Medicine at University of Utah, Salt Lake City, Utah, USA.
  2. 2Division of Epidemiology, Department of Internal Medicine, Spencer Fox Eccles School of Medicine at University of Utah, Salt Lake City, Utah, USA.
  3. 3School of Psychology, Sport and Health Sciences, Faculty of Science and Health, University of Portsmouth, Portsmouth, UK.
  4. 4Division of General Medicine, Department of Internal Medicine, Spencer Fox Eccles School of Medicine at University of Utah, Salt Lake City, Utah, USA.
  5. 5Salt Lake City VA Informatics Decision-Enhancement and Analytic Sciences Center for Innovation, Salt Lake City, Utah, USA.
  6. 6Division of Infectious Diseases, Department of Medicine, UAB School of Medicine, Birmingham, Alabama, USA.
  7. 7Division of Infectious Diseases, Department of Medicine, Birmingham VA Medical Center, Birmingham, Alabama, USA.
Read full textPDFDOICite

Abstract

In this randomized survey of US adults (N = 972), public health messages explaining why antibiotics should be avoided for cold/flu symptoms reduced the desire for antibiotics for cold/flu symptoms. Social norm framing (62% do not vs 38% do) showed no significant effect on antibiotic intentions. Public communications should prioritize clear explanations.

Related

  1. Shifting social norms, behavioural intentions and opposition to female genital mutilation: Effectiveness of layered community interventions in a high prevalence setting in Kenya
    Dennis Juma Matanda, Martina Mchenga, Stella Muthuri +4
    PLOS Global Public HealthPeer-reviewedCC BY 4.0Full textNeurosciencePLOS
  2. Older adults’ evaluations of smart home control screen designs: Appearance dimensions and behavioral intentions in a multi-stage study
    Liangming Jia, Qisen Zhang, Weimin Zhai +2
    PLOS OnePeer-reviewedCC BY 4.0Full textNeuroscienceStatisticsPLOS
  3. Context-dependent brain connectivity reorganization following chronic antibiotic exposure during social behavior
    Fatimah M. Coppin, Leann Mahadeo, Mubasshira Bulbul +5
    Frontiers in NeurosciencePeer-reviewedCC BY 4.0NeuroscienceFrontiers
  4. A randomised, placebo-controlled study to assess whether antibiotic-mediated disruption of the gut microbiota impairs BCG-induced specific and non-specific immunity in young, healthy adults: protocol for the Antibiotics and Vaccine Immune Responses Study (AVIRS).
    Natalie E Stevens, Rochelle Botten, James B Geake +19
    BMJ openPeer-reviewedCC BYFull textImmunologyEurope PMCCrossref
  5. Relationship Between Health Literacy and Rational Antibiotic Use in Adults in Türkiye
    A Uğraş Dikmen, V Medeni, Ö Tonbuloğlu Altıner
    The European Journal of Public HealthPeer-reviewedCC BY-NC 4.0Full textMicrobiologyPMCEurope PMC

Cite

BibTeXRIS
BibTeX
@article{thorpe2026effect,
  title = {{Effect of Social Norm Messages on US Adults' Antibiotic Use Intentions.}},
  author = {Alistair Thorpe and Julia E Szymczak and Emely Luhan and Madeline C Farrell and William B Petty and Valerie M Vaughn and Angela Fagerlin and Rachael A Lee},
  journal = {Open forum infectious diseases},
  year = {2026},
  month = oct,
  doi = {10.1093/ofid/ofag664},
  url = {https://europepmc.org/article/MED/42909263},
  note = {CC BY},
}
RIS
TY  - JOUR
TI  - Effect of Social Norm Messages on US Adults' Antibiotic Use Intentions.
AU  - Alistair Thorpe
AU  - Julia E Szymczak
AU  - Emely Luhan
AU  - Madeline C Farrell
AU  - William B Petty
AU  - Valerie M Vaughn
AU  - Angela Fagerlin
AU  - Rachael A Lee
PY  - 2026
DA  - 2026/10/14
JO  - Open forum infectious diseases
DO  - 10.1093/ofid/ofag664
UR  - https://europepmc.org/article/MED/42909263
AB  - In this randomized survey of US adults (N = 972), public health messages explaining why antibiotics should be avoided for cold/flu symptoms reduced the desire for antibiotics for cold/flu symptoms. Social norm framing (62% do not vs 38% do) showed no significant effect on antibiotic intentions. Public communications should prioritize clear explanations.
SN  - 2328-8957
ER  -