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Peer-reviewedCC BY-NC-NDBMC public health

The impact of an educational intervention based on the theory of planned behavior on solid waste separation among housewives.

7 affiliations
  1. 1Research Center for Environmental Pollutants, Qom University of Medical Sciences, Qom, Iran.
  2. 2Department of Epidemiology and Biostatistics, Faculty of Health, Qom University of Medical Sciences, Qom, Iran.
  3. 3Research Center for Environmental Pollutants, Qom University of Medical Sciences, Qom, Iran. [email protected].
  4. 4Department of Health Education and Health Promotion, Faculty of Health, Qom University of Medical Sciences, Qom, Iran. [email protected].
  5. 5Research Center for Environmental Pollutants, Qom University of Medical Sciences, Qom, Iran. [email protected].
  6. 6Department of Environmental Health Engineering, Faculty of Health, Qom University of Medical Sciences, Qom, Iran. [email protected].
  7. 7Student of Research Committee, Qom University of Medical Sciences, Qom, Iran.

Abstract

Source separation of waste is considered a crucial and fundamental step in waste management, which requires both the awareness and the active involvement of citizens.This quasi-experimental study, based on the Theory of Planned Behavior (TPB), evaluated the impact of an educational intervention on waste separation practices among 100 housewives in Qom, Iran (50 in the intervention group and 50 in the control group).Participants completed a validated 35-item TPB-based questionnaire at baseline and one month post-intervention. The intervention consisted of face-to-face training, educational pamphlets, instructional videos, and daily text messages targeting TPB constructs (attitude, subjective norms, perceived behavioral control, moral obligation, intention, and behavior).Data were analyzed at two time points: baseline and one month post-intervention, using SPSS version 27 software. Of the 100 participants, 20 were single and 80 were married. Average scores for various constructs improved after the educational intervention: attitude (from 49.42 to 50.73), subjective norms (59.60 to 63.90), perceived behavior control (38.44 to 41.67), moral obligation (82.93 to 89.67), intention (83.40 to 92.80), and behavior (81.00 to 85.53). Significant differences between the groups were found in all constructs of the model after the intervention (p < 0.05).This study demonstrates the effectiveness of a theory-based educational intervention in promoting household waste separation behavior among women in a developing country context, offering practical implications for municipal waste management programs.

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BibTeX
@article{piroozfar2026impact,
  title = {{The impact of an educational intervention based on the theory of planned behavior on solid waste separation among housewives.}},
  author = {Fatemeh Piroozfar and Mohammad Ebrahim Ghaffari and Mohammad Aligol and Reza Fouladi-Fard and Kimia Namazi},
  journal = {BMC public health},
  year = {2026},
  month = aug,
  doi = {10.1186/s12889-026-28820-0},
  url = {https://europepmc.org/article/MED/42972321},
  note = {CC BY-NC-ND},
}
RIS
TY  - JOUR
TI  - The impact of an educational intervention based on the theory of planned behavior on solid waste separation among housewives.
AU  - Fatemeh Piroozfar
AU  - Mohammad Ebrahim Ghaffari
AU  - Mohammad Aligol
AU  - Reza Fouladi-Fard
AU  - Kimia Namazi
PY  - 2026
DA  - 2026/08/05
JO  - BMC public health
DO  - 10.1186/s12889-026-28820-0
UR  - https://europepmc.org/article/MED/42972321
AB  - Source separation of waste is considered a crucial and fundamental step in waste management, which requires both the awareness and the active involvement of citizens.This quasi-experimental study, based on the Theory of Planned Behavior (TPB), evaluated the impact of an educational intervention on waste separation practices among 100 housewives in Qom, Iran (50 in the intervention group and 50 in the control group).Participants completed a validated 35-item TPB-based questionnaire at baseline and one month post-intervention. The intervention consisted of face-to-face training, educational pamphlets, instructional videos, and daily text messages targeting TPB constructs (attitude, subjective norms, perceived behavioral control, moral obligation, intention, and behavior).Data were analyzed at two time points: baseline and one month post-intervention, using SPSS version 27 software. Of the 100 participants, 20 were single and 80 were married. Average scores for various constructs improved after the educational intervention: attitude (from 49.42 to 50.73), subjective norms (59.60 to 63.90), perceived behavior control (38.44 to 41.67), moral obligation (82.93 to 89.67), intention (83.40 to 92.80), and behavior (81.00 to 85.53). Significant differences between the groups were found in all constructs of the model after the intervention (p < 0.05).This study demonstrates the effectiveness of a theory-based educational intervention in promoting household waste separation behavior among women in a developing country context, offering practical implications for municipal waste management programs.
SN  - 1471-2458
ER  -