Short-video content perceptions, intention, and self-reported behavior in special forces-style tourism: Evidence from Chinese generation Z university students
- 1Faculty of Economics and Management, Changsha Normal University, Changsha, Hunan Province, China
Abstract
Special Forces-style tourism is an emerging high-intensity, low-cost travel phenomenon among young people in China. Drawing on a modified Theory of Planned Behavior, this study analyzes survey data from 526 Chinese Generation Z university students using PLS-SEM and fsQCA. Perceived content appeal, perceived content trustworthiness, attitude, and perceived behavioral control are positively associated with intention, which is positively associated with self-reported behavior; short-video platform usage intensity strengthens this association. fsQCA identifies two configurations for high and eight for low self-reported behavior. Intention, perceived content trustworthiness, perceived behavioral control, and platform usage intensity form the common core of both high-outcome configurations, while low perceived content trustworthiness appears in six low-outcome configurations. No single condition is necessary, and the results indicate configurational asymmetry.
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BibTeX
@article{mo2026shortvideo,
title = {{Short-video content perceptions, intention, and self-reported behavior in special forces-style tourism: Evidence from Chinese generation Z university students}},
author = {Hongjing Mo and Min Wei and Jingyu Liu},
journal = {PLOS One},
year = {2026},
month = nov,
doi = {10.1371/journal.pone.0361990},
url = {https://doi.org/10.1371/journal.pone.0361990},
note = {CC BY 4.0},
}
RIS
TY - JOUR
TI - Short-video content perceptions, intention, and self-reported behavior in special forces-style tourism: Evidence from Chinese generation Z university students
AU - Hongjing Mo
AU - Min Wei
AU - Jingyu Liu
PY - 2026
DA - 2026/11/03
JO - PLOS One
DO - 10.1371/journal.pone.0361990
UR - https://doi.org/10.1371/journal.pone.0361990
AB - Special Forces-style tourism is an emerging high-intensity, low-cost travel phenomenon among young people in China. Drawing on a modified Theory of Planned Behavior, this study analyzes survey data from 526 Chinese Generation Z university students using PLS-SEM and fsQCA. Perceived content appeal, perceived content trustworthiness, attitude, and perceived behavioral control are positively associated with intention, which is positively associated with self-reported behavior; short-video platform usage intensity strengthens this association. fsQCA identifies two configurations for high and eight for low self-reported behavior. Intention, perceived content trustworthiness, perceived behavioral control, and platform usage intensity form the common core of both high-outcome configurations, while low perceived content trustworthiness appears in six low-outcome configurations. No single condition is necessary, and the results indicate configurational asymmetry.
SN - 1932-6203
ER -