Psychological mechanisms linking perceived value of traditional music to cultural identity and communication effects in the digital survival of intangible cultural heritage: a cross-cultural comparative study.
- 1College of Culture and Tourism, Jiangsu Vocational Institute of Commerce, Nanjing, Jiangsu, China.
- 2College of Digital Media and Art Design, Jiangsu Vocational Institute of Commerce, Nanjing, Jiangsu, China.
Abstract
The digital circulation of intangible cultural heritage music reshapes how audiences perceive, identify with, and propagate traditional artistic forms across cultural boundaries. This study integrates perceived value theory, social identity theory, and the elaboration likelihood model to construct a psychological mechanism model linking digital presentation characteristics, perceived value, cultural identity, and communication effect, with cultural distance as a moderator. A five-dimensional perceived-value scale covering functional, emotional, social, cultural, and aesthetic dimensions was developed and validated. A cross-cultural empirical study was conducted with 1,547 valid respondents from China, Japan, Germany, and the United States, paired with four indigenous stimuli (guqin, Noh, alpine yodel, bluegrass). Covariance-based structural equation modeling with maximum-likelihood estimation was used throughout, together with multi-group measurement invariance testing, bias-corrected bootstrap mediation, and latent moderated structural equation modeling. Results confirm the five-dimensional structure across all groups, with cultural and aesthetic value dominating identity formation for proximate audiences and emotional and functional value gaining weight for distant ones. Cultural identity partially mediates the perceived value to communication effect pathway (VAF = 0.557), and cultural distance significantly attenuates both legs of the mediation (index of moderated mediation = -0.119). Findings extend perceived value theory into the heritage music domain and offer evidence-based guidance for culturally adaptive digital dissemination strategies.
Related
- Social cognitive communication mechanism of digital participation in Chinese traditional music in the context of cultural identity and intangible cultural heritage.
- Psychological impacts of exercise snacks vs. traditional exercise: a comparative study.
- Homework Responsibility and Parent–Adolescent Communication: Maternal and Paternal Associations with Academic and Psychological Adjustment Among Chinese Adolescents
- Traditional Chinese medicine interventions and mitochondrial communication in myocardial and cerebral ischemia: a critical review
- Comparative evaluation of traditional, machine learning, deep learning, and hybrid models for short-term wind speed forecasting in Colombo, Sri Lanka
BibTeX
@article{kuai2026psychological,
title = {{Psychological mechanisms linking perceived value of traditional music to cultural identity and communication effects in the digital survival of intangible cultural heritage: a cross-cultural comparative study.}},
author = {Tingting Kuai and Xiaohong Zhu and Wei Xu},
journal = {Frontiers in psychology},
year = {2026},
month = oct,
doi = {10.3389/fpsyg.2026.1896230},
url = {https://europepmc.org/article/MED/42922875},
note = {CC BY},
}
RIS
TY - JOUR
TI - Psychological mechanisms linking perceived value of traditional music to cultural identity and communication effects in the digital survival of intangible cultural heritage: a cross-cultural comparative study.
AU - Tingting Kuai
AU - Xiaohong Zhu
AU - Wei Xu
PY - 2026
DA - 2026/10/08
JO - Frontiers in psychology
DO - 10.3389/fpsyg.2026.1896230
UR - https://europepmc.org/article/MED/42922875
AB - The digital circulation of intangible cultural heritage music reshapes how audiences perceive, identify with, and propagate traditional artistic forms across cultural boundaries. This study integrates perceived value theory, social identity theory, and the elaboration likelihood model to construct a psychological mechanism model linking digital presentation characteristics, perceived value, cultural identity, and communication effect, with cultural distance as a moderator. A five-dimensional perceived-value scale covering functional, emotional, social, cultural, and aesthetic dimensions was developed and validated. A cross-cultural empirical study was conducted with 1,547 valid respondents from China, Japan, Germany, and the United States, paired with four indigenous stimuli (guqin, Noh, alpine yodel, bluegrass). Covariance-based structural equation modeling with maximum-likelihood estimation was used throughout, together with multi-group measurement invariance testing, bias-corrected bootstrap mediation, and latent moderated structural equation modeling. Results confirm the five-dimensional structure across all groups, with cultural and aesthetic value dominating identity formation for proximate audiences and emotional and functional value gaining weight for distant ones. Cultural identity partially mediates the perceived value to communication effect pathway (VAF = 0.557), and cultural distance significantly attenuates both legs of the mediation (index of moderated mediation = -0.119). Findings extend perceived value theory into the heritage music domain and offer evidence-based guidance for culturally adaptive digital dissemination strategies.
SN - 1664-1078
ER -