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Peer-reviewedCC BYCancer reports (Hoboken, N.J.)

Creator Type, Content Format, and Engagement Among Highly Liked Cancer‐Related TikTok Search Results: A Cross‐Sectional Content Analysis

  • Eunice Y Ju1
  • Esther D Ju2
  • Russell G Witt3
  1. 1University of Virginia School of Medicine, Charlottesville, Virginia, USA.
  2. 2University of Maryland School of Dentistry, Baltimore, Maryland, USA.
  3. 3Department of Surgery, University of Virginia, Charlottesville, Virginia, USA.
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Abstract

Background

Engagement differences by creator type among highly liked cancer-related TikTok videos remain unclear.Methods

We analyzed 250 videos from five cancer searches, selecting the first 50 results per search filtered to the preceding six months and sorted by likes. Health professionals or trainees were classified as medical. The primary analysis modeled log-transformed views by creator type, adjusting for followers, video age, content type, and cancer search.Results

Adjusted views showed no significant difference (ratio, 0.90; 95% CI, 0.44-1.85; p = 0.773). Medical creators had a higher adjusted share rate (ratio, 2.01; 95% CI, 1.24-3.24; Holm-adjusted p = 0.026). Median views per follower were lower for medical creators (2.55 vs. 16.40; ratio, 0.16; 95% CI, 0.06-0.45; Holm-adjusted p = 0.003).Conclusions

Despite no clear difference in absolute views, lower views per follower raise the possibility that medical creators have more limited reach beyond established audiences than nonmedical creators, while greater sharing may broaden distribution.

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Cite

BibTeXRIS
BibTeX
@article{ju2026creator,
  title = {{Creator Type, Content Format, and Engagement Among Highly Liked Cancer‐Related TikTok Search Results: A Cross‐Sectional Content Analysis}},
  author = {Eunice Y Ju and Esther D Ju and Russell G Witt},
  journal = {Cancer reports (Hoboken, N.J.)},
  year = {2026},
  month = oct,
  doi = {10.1002/cnr2.70734},
  url = {https://europepmc.org/article/PMC/PMC13722130},
  note = {CC BY},
}
RIS
TY  - JOUR
TI  - Creator Type, Content Format, and Engagement Among Highly Liked Cancer‐Related TikTok Search Results: A Cross‐Sectional Content Analysis
AU  - Eunice Y Ju
AU  - Esther D Ju
AU  - Russell G Witt
PY  - 2026
DA  - 2026/10/30
JO  - Cancer reports (Hoboken, N.J.)
DO  - 10.1002/cnr2.70734
UR  - https://europepmc.org/article/PMC/PMC13722130
AB  - Background  Engagement differences by creator type among highly liked cancer-related TikTok videos remain unclear.Methods  We analyzed 250 videos from five cancer searches, selecting the first 50 results per search filtered to the preceding six months and sorted by likes. Health professionals or trainees were classified as medical. The primary analysis modeled log-transformed views by creator type, adjusting for followers, video age, content type, and cancer search.Results  Adjusted views showed no significant difference (ratio, 0.90; 95% CI, 0.44-1.85; p = 0.773). Medical creators had a higher adjusted share rate (ratio, 2.01; 95% CI, 1.24-3.24; Holm-adjusted p = 0.026). Median views per follower were lower for medical creators (2.55 vs. 16.40; ratio, 0.16; 95% CI, 0.06-0.45; Holm-adjusted p = 0.003).Conclusions  Despite no clear difference in absolute views, lower views per follower raise the possibility that medical creators have more limited reach beyond established audiences than nonmedical creators, while greater sharing may broaden distribution.
SN  - 2573-8348
ER  -